We're a Mergers and Acquisitions Group


Brooks Holdings, LLC assist buyers and sellers of privately held business in the buying and selling process.


We are a transaction broker representing neither party as an agent, but work to facilitate the transaction and deals with both parties on the same level of trust.


One of the biggest services we provided is the ability to allow owners to stay focused on running their business during the sale process, which can take on average, 6 months to 12 months to complete.

Who we are

Brooks Holdings, LLC assist buyers and sellers of privately held business in the buying and selling process. We will assist with the valuing of the business; advertise it for sale with or without disclosing its identity; handle initial potential buyer interviews, discussions, and negotiations with prospective buyers; facilitate the progress of the due diligence investigation and generally assist with the business sale.

Merger and Acquisition Services

Services provided to seller To help accomplish this goal of finding a buyer, we commonly do the following:

  • Ensure confidentiality—We have established systems in place to protect the confidentiality of a business.
  • Valuations/Appraisals—Most business owners have no idea what their business is worth. Business valuation is complicated. We will assist the seller with a valuation to determine the best selling price.
  • We will list the business for sale to the public maintaining confidentiality.
  • Preparing necessary papers describing the business for advertising, pamphlets, tours, etc.
  • We will be the contact person available to answer any questions about the business and to schedule facility tours
  • Ensure the buyers are prescreened so that they are financially qualified to buy the business; the more highly financially qualified the buyer is, the more likely the closing will succeed.
  • Negotiating price on behalf of the sellers.
  • Negotiating facility lease assignment or transfer, negotiating with creditors, assisting buyers in obtaining financing.
  • Complete the Asset Purchase Agreement. This eliminates buyer/seller representatives from significant conflict and can reduce legal fees measurably.
  • In some cases, we will hold an earnest payment in escrow from the buyer(s) until the closing.

Our Broker Sales Process

In an effort to assist with a potential interest in selling one or more of their existing businesses, we have developed the following information. The goal of the program is to assist the business owner in achieving a timely sale of the unit(s) at an acceptable price and terms.

The position of the Broker in this process needs to be clearly understood. We do not represent the interests of either the buyer or the seller nor will we act as agent or salesperson in any such transaction. We will, at our option, assist both the seller and the buyer to make the transaction as smooth as possible.

Broker conducts a regular, ongoing effort to solicit and process interested prospective buyers. This portion of our business involves considerable expense to us in terms of advertising and solicitation costs.

There are a few factors that must be addressed in order for the process to result in a successful outcome. These factors, which will be discussed in detail, include:

  1. Preparing sales related information that will be provided to buyers;

  2. Pricing or valuing the business for sale;

  3. Marketing the business to attract potential buyers;

  4. Managing the negotiation of the sale terms; and

  5. Dealing with any financing needs of the buyer in the transaction.

Failure to adequately address any of these factors during the process of selling the business may result in delays in the sales process, a lower price being realized or even an inability to complete a sale. It will be the obligation of you and your company to assist with communication and to provide information in a timely manner.

Continue reading about our Broker Sales Process.

Meet Our Team

Work. Play. Sleep.  This is how, Kevin and Valerie Brooks organize life. Retired, but not tired after 20 years as franchise business owners, the team became franchise business consultants.  In life, one thing leads to another. With much knowledge of the franchise and business industry as a whole, Kevin has been able to assist others in the buying and selling of privately held businesses. Kevin and Valerie are exercise enthusiasts, french fry connoisseurs, and dog lovers.  Kevin and Valerie have one son, Swain, a software engineer who makes Denver his home.  With no grandchildren and feeling not too old, but not too young the couple plan to devote the next best 10 years of their life seeing the USA.

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