- JULIE NORMAN and MOLLIE SHEPARDSON
The days are gone where a company needed no marketing. On its own, marketing is not enough to carry a business, but without it even the best of companies cannot reach their full potential. Let’s take a look at four reasons why marketing is one of the most important things a business can do.
One of the issues companies, especially small businesses, struggle with is providing education about what they offer. In an increasingly busy world, sales are lost when there is confusion for a consumer around what a business offers. The aim of marketing is not only to captivate but to convey what a company does, and why.
It levels the playing field
With digital marketing, small businesses are beginning to realize a larger reach. They are able to create a more powerful impact over the traditional mega brands. While marketing alone is not enough and a business must be reliable in its offerings, modern marketing platforms offer affordable means to reach target audiences.
It keeps the connection
Because certain services and products are only needed on an occasional basis, marketing engages throughout the lulls. Consumers have never had more options between variety and pricing options. On the consumer side, this is wonderful. On the business side, it means that marketing is a necessary piece for maintaining a solid relationship. For long-term success, focus must be on the bond between company and the consumer, not just the sale.